{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b8e9e04e070945359a59a4b512dcb013\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b8e9e04e070945359a59a4b512dcb013-9ee0e3c0f5647c8f.jpg","duration":471.867,"title":"1. Pre-Sold to Paid Mindset Lesson 1 - Welcome to the Concept of Pre-Sold to Paid (Pre-Sold to Paid)","description":"This Loom explains the concept of pre-selling as foundational to sales, messaging, and buyer psychology. The speaker reframes pre-selling as helping people emotionally, mentally, energetically, and relationally understand why the work matters so they can filter for alignment and make decisions before a sales conversation. They emphasize that pre-selling is not manipulation or pressure, but supports buyers by addressing questions upfront and reducing nervous decision-making in real time. They also argue that hiding value prolongs sales cycles and keeps the process long, while intentional pre-selling allows faster, deeper support for the right people. The Loom ends by inviting viewers to watch a next video that offers permission around pre-selling."}