{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b9bdb362006b4e07865948a34f829909\" frameborder=\"0\" width=\"1030\" height=\"772\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":772,"width":1030,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":772,"thumbnail_width":1030,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b9bdb362006b4e07865948a34f829909-1692043281118.gif","duration":421.085,"title":"Behind the Scenes: Positioning the Podcast 🎥","description":"Hey there! In this video, I wanted to share with you the behind-the-scenes process of how I'm repositioning and renaming the Rebel Uprising podcast to \"Make Marketing Suck Less.\" I realized that the current podcast name was limiting its growth and discoverability. So, I decided to do a positioning exercise to find a unique space in the market. I'll explain what positioning is and how I chose to focus on the contrast between positive and negative emotions in podcast titles. I'll also discuss the power of the negativity bias and how it can attract more listeners. Join me as I explore the strategic and actionable positioning of my podcast and the exciting opportunities it presents."}