{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b9d4d79a95cf4ea692d61b566d63c78d\" frameborder=\"0\" width=\"1108\" height=\"831\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":831,"width":1108,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":831,"thumbnail_width":1108,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b9d4d79a95cf4ea692d61b566d63c78d-d1008e9473184f14.gif","duration":535.657,"title":"Boca Whitening Toothpaste Retainer Content Brief","description":"This Loom provides the creative and posting instructions for a Boca whitening toothpaste retainer campaign. Creators are to post 20 videos, one per day within a defined start and end date, and use the hashtag BOKA on all posts so tracking and payments work. The product details emphasized include nano-hydroxyapatite and sodium bicarbonate as a fluoride-free, non-toxic whitening toothpaste, with a demand claim of 80,000 bought last month on one Amazon listing. The Loom outlines key content angles including storytelling, ingredient breakdowns, and short testimonial-style videos, and notes MediaLabs will manage the shop and boost spend behind videos."}