{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b9f07b46d9e84e09bf89970a4272b616\" frameborder=\"0\" width=\"1872\" height=\"1404\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1404,"width":1872,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1404,"thumbnail_width":1872,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b9f07b46d9e84e09bf89970a4272b616-c5badb1e3492676b.gif","duration":840.21,"title":"Orthodox Handmade - Improving Sales With Guided Buying Journeys","description":"This Loom explains a CRO audit conclusion: the main opportunity is not more traffic but helping existing visitors feel confident to buy. The reviewer says the homepage, collection, and product pages do not yet provide enough guided selling, trust-building, and decision support, and that the homepage lacks a clear story and next steps while the shop page shows products without sufficient context and filtering guidance. The proposed guided buying journey spans trust messaging, curated paths by occasion, collection guidance that reduces cognitive load, and a more objection-handling product page including shipping and authenticity details; it also suggests bundle options to increase average order value. A cited metric claims that proper guidance on the collection page can lead to 22% higher chances of converting on the product page. The Loom ends by proposing a call via a Calendly link with Eva and the reviewer to discuss scores, timeline, investment, and fit."}