{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/b9f7bccef61e4addad69663cfed521f8\" frameborder=\"0\" width=\"1432\" height=\"1074\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1074,"width":1432,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1074,"thumbnail_width":1432,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/b9f7bccef61e4addad69663cfed521f8-1ee0dea33dffb19f.gif","duration":197.8654,"title":"Optimising Marketing Strategies with Aether Insights ","description":"In this video, I provide an overview of how users leverage Ether to stress test their marketing strategies and evaluate historical campaign data. We analyze a fictional campaign alongside real campaigns from the past three to five years, focusing on metrics like awareness and branding. I discuss the importance of understanding the effectiveness of one-off versus consistent campaigns and how this aligns with our brand strategy hypotheses. I encourage you to consider any tweaks or changes to our strategy based on the insights gathered. Let's use this information to identify strengths and weaknesses in our campaigns moving forward."}