{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ba2e5a95784f4fd1816b5bc991040b28\" frameborder=\"0\" width=\"1670\" height=\"1252\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1252,"width":1670,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1252,"thumbnail_width":1670,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ba2e5a95784f4fd1816b5bc991040b28-e7a4dc315bd2ed11.gif","duration":166.923,"title":"How Shopify Ads Declined After Success","description":"This Loom explains how AppNova.io scaled a Shopify upsell solution to 1 million AR and what changed after that. The founder says the growth came from heavy ad spending that drove traffic to a website, where people booked sales calls that converted into subscriptions. He notes that since Andromeda changed, performance has declined significantly despite ongoing experimentation and using lots of AI and learning from Alex Ramosi and Ben Heath. The rest of the Loom focuses on sharing wins, fails, lessons from different ads and results, and the overall strategy behind them."}