{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ba82b6956a6e4f42bcc01ca324090e9c\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ba82b6956a6e4f42bcc01ca324090e9c-2d82843f338192cb.gif","duration":358.989,"title":"Measuring Sales Productivity: Understanding Total Bookings and Ramp Equivalents","description":"In this video, I walk you through a simulation of measuring sales productivity, specifically focusing on total bookings per ramped sales equivalent. We started with one seller in Q4 2025 and increased our headcount by 10% each quarter, rounding up as needed. By Q1 2026, we had two sellers booking an average of 88K, with total bookings per ramped seller reaching 300K. I emphasize the importance of tracking total bookings per ramped sales equivalent to get a stable view of sales productivity. Please review the data and consider how we can apply these insights to our hiring and ramping strategies."}