{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ba8d0d8450a843ab9f77c67699c06165\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ba8d0d8450a843ab9f77c67699c06165-072256cd2ca12370.gif","duration":256.2,"title":"Cowboys Air Conditioning &amp; Heating","description":"This Loom discusses why Swarm System believes HVAC companies are losing leads when homeowners ask AI for the best AC repair. It claims that in an analysis of 16 AI inquiries by homeowners, the recipient shop was named in three, with a model estimate of up to $58,000 per month in missed opportunity, over 105 calls monthly, and about $550 per job. The speaker argues that paying a marketing company may not reveal which channels generate paid jobs since the phone is not ringing, and proposes a system that shows where leads come from and increases what is working. They suggest booking a call before the year closes."}