{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/baa4f68c94c948ea9d2599e911b1a876\" frameborder=\"0\" width=\"1672\" height=\"1254\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1254,"width":1672,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1254,"thumbnail_width":1672,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/baa4f68c94c948ea9d2599e911b1a876-8a62dc989fff556d.gif","duration":740.739,"title":"Maximizing Marketing ROI: A Guide for Financial Advisors","description":"In this video, I walk you through the Lead Center marketing ROI calculator, a valuable tool for financial advisors as we enter the planning season. I demonstrate how to input key data, such as marketing expenses and conversion ratios, to assess the potential return on investment for marketing channels like seminar series. For instance, with a $100,000 investment, the first-year revenue could be around $59,000, which may not justify the expense. I encourage you to optimize your conversion rates, as improving the leads to first appointment ratio can significantly enhance your ROI. If you have any questions or need support, please reach out to us at support@leadcenter.ai."}