{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bbb2f6b7def14715b447052116c3a729\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bbb2f6b7def14715b447052116c3a729-b36ec7d6fd3e2428.gif","duration":954.76,"title":"Launch Week Update and Market Insights","description":"This Loom provides a weekly seller update on listing performance and market conditions during launch week. It explains marketing exposure results including open house neighborhood flyer outreach and MLS agent email campaigns of 4,000 emails with a 53 percent open rate and a day before open house campaign of 2,500 with a 54 percent open rate, plus MLS metrics showing 359 agents, 267 auto email matches, 223 clients in portals, 56 views, and one favorite. Consumer digital reach included 8,780 people reached and 10,489 impressions via Meta, with 811 landings to the silverwood.com site, and Google Analytics tracking of user behavior. Buyer activity was limited to two showings at the open house, two buyer agent inquiries, and follow up inquiries, with no offers yet, leading the plan to maintain status quo while continuing marketing and preparing for potential strategy changes next week."}