{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bbf584c96419445a93e84b778ead9872\" frameborder=\"0\" width=\"2940\" height=\"2205\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2205,"width":2940,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2205,"thumbnail_width":2940,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bbf584c96419445a93e84b778ead9872-e8f410414824b79d.gif","duration":497.851,"title":"SharePoints Forecast Update 102826","description":"This Loom reviews political-driven performance declines and updates fourth-quarter forecasts for core billing. The speaker reports a continued pacing decline in Q4, with October down 2.1 points week over week and declines in every month (October 2.1, November 1.0, December 1.8), while noting Fox stations as the exception and smallest markets seeing slight improvements. They highlight that October’s decline is about six points since the start of the month versus about two points over the last week, attributing this pattern to displacement and planning challenges amid rapidly changing polls and late spending in places like Texas, Florida, and Mississippi. Forecasts are adjusted to minus 20.8 for October, improving to minus 6.3 for November and minus 7.4 for December, bringing the quarter to minus 11.5 and the yearly estimate to minus 8.4, with an expectation that advertisers may return after the election."}