{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bc1e27d4fb3b46e991544794dd318780\" frameborder=\"0\" width=\"1278\" height=\"958\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":958,"width":1278,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":958,"thumbnail_width":1278,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bc1e27d4fb3b46e991544794dd318780-9f4c81c4bb93e267.gif","duration":136.3469,"title":"Integrating Marketing Insights for Better Revenue Tracking 📊","description":"In this video, I share insights on how I built a Power BI solution that integrates data from Salesforce and Marketo to provide clear visibility into our marketing campaigns and their impact on revenue. One key finding was that emails sent 14 days from the start had the highest engagement rates, while we also discovered that many non-users were engaging significantly, achieving scores over 100. Additionally, I present our Renewals dashboard, which shows the influence of various campaigns on renewal revenue. I encourage you to review the dashboards and consider how we can leverage this data to enhance our future customer engagement strategies. Your feedback and thoughts on these insights would be greatly appreciated."}