{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bc64a40190b945e7aca7138fb4961c58\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bc64a40190b945e7aca7138fb4961c58-eb9a6a45b37c76c2.gif","duration":287.233,"title":"Competitor &amp; Content Gap Analysis","description":"In this video, I dive into the initial SEO findings for the Keep Cup project, highlighting the stagnation in organic traffic and the impressive growth of competitors like Made by Fresco, which has increased from 2K to 13K traffic over the past five years. I emphasize the importance of leveraging technical insights rather than just focusing on traffic declines. We also explore content gap analysis, noting that there are only eight relevant keywords we can target, which isn't very compelling. I plan to include these findings in our slide deck and will need your input on how to address the content gaps effectively. Let's make sure we utilize these insights to enhance our strategy moving forward."}