{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bc6d5d77d84b4b5daf991884ef725b0d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bc6d5d77d84b4b5daf991884ef725b0d-00001.gif","duration":345.97000000000014,"title":"ACC | DTC Metrics | Blended ROAS","description":"In this video, I explain the concept of media efficiency ratio (MER) and blended return on ad spend (ROAS). I discuss how to calculate MER and why it matters for ecommerce brands. I also highlight the importance of monitoring ad spend and its impact on contribution margin. No specific action is requested from viewers, but understanding these metrics can help optimize advertising strategies."}