{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bcc758055ea84edcba65f59e3b835c0a\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bcc758055ea84edcba65f59e3b835c0a-b2a46fd6157bb001.gif","duration":174.934,"title":"Transforming Sales: From Geek to Trusted Partner","description":"In this video, I share a model I've developed to help clients improve their value selling and consultative selling skills, ultimately positioning themselves as trusted partners in the market. I discuss the importance of understanding how clients, the market, and employees perceive us, and I emphasize the need for effective communication and engagement. Companies often struggle with overselling or failing to deliver, which highlights the need for alignment in messaging and operational execution. I encourage viewers to reflect on their own positioning and consider the steps necessary to transition from being seen as a \"geek\" to a trusted partner. My goal is to guide you through this process with detailed insights and actionable strategies."}