{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bd34c35652c840ef875d7e4ecb5a897d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bd34c35652c840ef875d7e4ecb5a897d-b7e5d4fe3ee47bf7.gif","duration":352.78,"title":"Strategic Social Media for Local Businesses","description":"This Loom explains how local businesses can use social media strategically to grow, especially for real estate and other service providers. It discusses joining larger community groups on platforms like Facebook and Instagram, engaging with passionate audiences, and updating social profile URLs so they are easy to find. The speaker also recommends setting up Google My Business for free and updating it at least every other day with factual, non promotional, emotionally relevant information such as local market activity or helpful homeowner and unit maintenance tips. The message notes that ads and feeds can change based on what people discuss and interact with online."}