{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bd83cc56f2374814ad0b7d317c9dfbe3\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bd83cc56f2374814ad0b7d317c9dfbe3-62e8d7dbc300c9b6.gif","duration":437.166,"title":"Evolving WWF's Brand 🌿","description":"As we evolve the WWF brand to resonate with a new generation, we focus on communicating urgency for environmental action while uplifting communities. Our objectives are call-to-action focused, emphasizing making a real difference. The video covers our refreshed identity, voice, tone, objectives, logo, colors, and marketing campaign, Save Nature's Soundtrack. Viewers are encouraged to acknowledge the importance of our brand evolution and the impact of our marketing efforts."}