{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bf57aeb9f08f4ae0adf829a9bcc088cd\" frameborder=\"0\" width=\"2040\" height=\"1530\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1530,"width":2040,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1530,"thumbnail_width":2040,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bf57aeb9f08f4ae0adf829a9bcc088cd-7dbc454f75c28e12.gif","duration":1306.141,"title":"Building A Five Layer AI Marketing System for Marketing &amp; Sales Teams","description":"This Loom explains how to build a practical AI system for marketing and sales rather than using AI in a frustrating, ad hoc way. The framework has five layers: context, skill, workflow, automation, and feedback, moving from shared institutional knowledge to repeatable work, triggered processes, and continuous improvement. It contrasts outputs with and without a context library, showing how company specific information like ICPs, positioning, and objections makes responses more targeted. It also highlights common failure modes such as not having a clear source of truth, no owner after launch, and treating generated output as truth, emphasizing that feedback reduces hallucinations over time."}