{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/bfba49d561e540169830523b13da288c\" frameborder=\"0\" width=\"2886\" height=\"2164\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2164,"width":2886,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2164,"thumbnail_width":2886,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/bfba49d561e540169830523b13da288c-1700b9e0fa466a91.gif","duration":404.333398,"title":"Scaling B2B Performance on Connected TV: Strategies for Long-Term Growth","description":"In this session, I discussed how B2B brands can effectively scale their performance on connected TV for both short-term lead generation and long-term pipeline growth. I highlighted the importance of brand visibility, noting that 90% of B2B decision-makers buy from companies they already know. By utilizing our Mountain Match system and implementing a full-funnel approach, advertisers can significantly enhance their reach and engagement. I also shared best practices for creative strategies that resonate with audiences. I encourage you to stay visible year-round and leverage these strategies to drive measurable results."}