{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c000bd6296f9491187fa8e712f2b18d6\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c000bd6296f9491187fa8e712f2b18d6-edf50bb4796b0bb3.gif","duration":351.7516,"title":"Understanding Share URL Tracking in EveryoneSocial","description":"In this video, I explain how to utilize share URL tracking in EveryoneSocial to measure the impact of branded content shared by employees. I demonstrate setting up UTMs and parameters for tracking, enabling CRMs to identify referral traffic. Various data points and use cases are discussed, such as marketing campaigns, social selling, and recruiting. Viewers are guided on setting up share URL tracking within the admin console and adding UTM tracking keys. The goal is to attribute the quality of traffic to the employee advocacy program and drive positive outcomes."}