{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c0263cdd7f8c4d1d9c1d4e7b45beebe6\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c0263cdd7f8c4d1d9c1d4e7b45beebe6-cffa4c56a91674d4.gif","duration":250.343,"title":"How to Run a Buddy Week Playbook: SPF Mastermind","description":"In this video, I share how to effectively run a buddy week at our gym, focusing on internal marketing to engage current members and drive referrals. The goal is to create a sense of community while encouraging members to bring friends, which can lead to increased retention and new memberships. I outline a timeline for announcements and tracking participation, and I emphasize the importance of follow-up with potential new members. Please make sure to utilize the marketing materials I've provided to maximize our success!"}