{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c031bc3f340844a4b2d07af55e801a96\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c031bc3f340844a4b2d07af55e801a96-1db1988975daa464-full.jpg","duration":255.1,"title":"2. Pre-Work Prep Lesson 2 - YOUR OFFER TRANSFORMATIONAL IMPACT (Pre-Sold to Paid)","description":"Use this video to help guide you in extracting even more valuable benefits of your work, what you do, know, teach, and offer so you can leverage it in your sales refinement. \n\nThis will help you identify new and elevated elements to talk about around your offer. \n\nKierra shares the power of refining your  offer positioning to heighten value proposition and perception by identifying the most impactful transformation outcomes for your ideal client so you anchor on those more. \n\nKierra invites you to list two emotional, practical, confidence, lifestyle, identity, and financial shifts, then rank only the top three transformation shifts.\n\nShe also mentions Positioning Prioritization, which emphasizes focusing on buyer intimacy and emotionally connecting messaging during the refinement phase, not generating too many options at once.\n\nStaying too general with too many options could lead to unclear expertise & weaker value perception so she recommends niche deeper rather than niche down.\n\nSo you can speak on a deeper level to the transformations and value of your work! \n\n00:00 Deepen Your Offer Impact\n\n00:41 Choose Top Three Outcomes\n\n01:45 Positioning Prioritization Focus\n\n03:04 Trust Your Top Three Decisions"}