{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c0c44bc5e0d3459dad30862768993302\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c0c44bc5e0d3459dad30862768993302-96308d3426798ba1-full.jpg","duration":726.012,"title":"Week 7: Ads 202 - Scaling","description":"In this video, I delve into the intricacies of ad scaling for B2B SaaS growth, sharing insights on tools like ad creative.ai and strategies to manage ad campaigns effectively. I discuss the importance of tracking ad results, analyzing CPL and CAC, and setting benchmarks for comparison. Action requested: Implement the scaling process, track ad performance weekly, and aim for a 6 to 1 LTB to CAC ratio."}