{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c12791b511794ad0ac902c8387b22563\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c12791b511794ad0ac902c8387b22563-00001.gif","duration":40,"title":"Sitruna | Understanding Amazon Sponsored Brand Video","description":"Amazon search results pages are ultra competitive for sellers looking to bring attention to their products at the expense of the competition. The majority of listings are static images that offer little branding. The packed page of products has lots of distraction for customers with volumes of key product information such as price, rating, delivery date and review count on display meaning attention can be low. The introduction of Amazon video advertising offers Sellers an opportunity to build a stronger branding and product experience for their listings, with benefits for product engagement volumes and for driving sales."}