{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c19950e0cc4b40c68a797cb2465963b2\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c19950e0cc4b40c68a797cb2465963b2-17596b67869fe17e.gif","duration":262.08,"title":"FitPulse by VitaFit Rollout Plan","description":"This Loom explains the Fitpulse two-feature initiative, FitQuest Rewards and FitPrediction, and why it is needed to improve week two retention. The author notes that 60% of users who complete their first session return in week two, and the features are meant to increase consistency and success recognition to prevent users from seeing fewer in-app efforts. FitQuest rewards will use XP, batches, and meta points for redeemable discounts, plus streak and tech-speed levels, while FitPrediction will include instructor-led and peer-rated circles with challenges and completion celebrations. Success will be measured within three months by increasing weekly active users by 20%, 30-day retention by 15%, and sessions per user per week by 20%, with phased rollout beginning in discovery and MVP launch at week three through full rollout and rewards by week 24 and a 90-day post-launch review."}