{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c23c7ed292174120845a5ecfa27e65c7\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c23c7ed292174120845a5ecfa27e65c7-e4b209d2094531b6.gif","duration":458.312,"title":"Role of Leads and Lead Interface","description":"This Loom explains the role of a lead and the lead interface in a real estate sales process. A lead is an unknown person who contacts you through channels like portals, the website, or in person and you first call them to understand what they need using basic property details. If the timing and criteria fit, you qualify the lead and convert it to a deal, after which the work focuses on refined search criteria and property matching. The demo shows converting a lead to a deal with 29 pre-selected properties and illustrates adding reminders in notes, such as preferences the client dislikes, like ultra modern styles."}