{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c4719cec8af34f009ec4a5806edef204\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c4719cec8af34f009ec4a5806edef204-dd99ab8cbbac5b06.gif","duration":278.158659,"title":"Homeowner stairlift enquiries from your own area, in 5 minutes","description":"This Loom explains a lead generation system for independent stairlift firms that aims to put homeowner inquiries under their control. The presenter describes targeting older owner-occupiers within a drive-time ring using census data, then switching on prewritten, pre-paid advertising to send inquiries from the firm’s own area, with a “£500 filter” checking ownership, expected spend, straight versus curved, and timing. When a homeowner requests information, the firm receives an alert and automatic text while the follow-up phone call is handled by them, with a second text by day two if no contact is made. The service promises a chosen number of inquiries per month (20, 40, or 60), all belonging to one firm per area, no commission or ad spend, and live coverage inside a week if the service is open."}