{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c4bb39b9feb8449bb859284fdbd8f527\" frameborder=\"0\" width=\"1664\" height=\"1248\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1248,"width":1664,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1248,"thumbnail_width":1664,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c4bb39b9feb8449bb859284fdbd8f527-81cbc29af96cc791.gif","duration":408.604,"title":"Mastering Lead Calls: Strategies for Success 📞","description":"In this video, I share a straightforward strategy for effectively calling leads in your CRM to turn them into appointments. I emphasize the importance of call structure, especially the first 30-45 seconds, and how to set expectations while guiding the conversation. I introduce the T-M-M-L qualifier to gather essential information about time, money, motivation, and logistics. The goal is to listen to the client’s needs and simplify the booking process by offering two appointment times and waiting for their response. I encourage you to take action by refining your approach to calls and focusing on converting leads into clients."}