{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c744f13b5e3a48ed8ba23c247c44c753\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c744f13b5e3a48ed8ba23c247c44c753-996f3c3d4020cbad.gif","duration":150.55,"title":"Overview of MCA Case Study and Revenue Tracking","description":"In this video, I provide an overview of our MCA case study, highlighting our detailed tracking of revenue for one of our clients. We analyze key metrics including a cost per lead of $12, a 32% lead to allocation rate, and a 64% closure rate from their sales team. The funding amounts for the week totaled various figures, and we calculated the return on ad spend across multiple campaigns. I invite you to schedule another call with me to further strategize and discuss these insights."}