{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c7a9973ec7a341648dae8c2b36a13b8d\" frameborder=\"0\" width=\"2650\" height=\"1987\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1987,"width":2650,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1987,"thumbnail_width":2650,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c7a9973ec7a341648dae8c2b36a13b8d-d06d3bfe8b8d76f8.gif","duration":591.441,"title":"Tiny Trial 1) - The Flip 🙃 (7)","description":"In Trial 1 I cover perception and positioning so your brand becomes the most desirable choice in a crowded market. I share ways to create value instead of competing, make comparison irrelevant, tell your unique story, and most importantly do not be boring. Then I introduce Tiny Trial 1 called The Flip, where you take a category norm and do the exact opposite by studying competitor weaknesses, especially negative reviews and Reddit. My example is the anti agency, ethical advertiser model, with zero yearly lock in contracts and only 10 clients max for instant trust and a category of one. No direct action was requested yet, but we will go through a worksheet next."}