{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c7d48d41e84b47a3987840cd7bef650f\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c7d48d41e84b47a3987840cd7bef650f-0cb8198f23e6005b.gif","duration":1851.96,"title":"Andy and Ermos Show Ep. 161 - Where Cold Calling Goes Wrong","description":"In this session, we tackled the often daunting topic of cold calling and how to transform it into an effective strategy for filling your calendar. We emphasized that it's not about the phone itself, but rather the pitch and how we approach our prospects. We discussed the importance of having a structured framework that allows for natural conversations, rather than stiff scripts that turn people off. We encouraged everyone to practice their delivery to build confidence and reduce anxiety, and we shared techniques for handling objections by acknowledging the prospect's feelings. As a next step, I invite you to join our upcoming PlanCraft session on alternating Wednesdays and Thursdays to dive deeper into these strategies and share your experiences."}