{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c830a8e20faf49b2855c44b6c31ffa55\" frameborder=\"0\" width=\"1832\" height=\"1374\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1374,"width":1832,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1374,"thumbnail_width":1832,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c830a8e20faf49b2855c44b6c31ffa55-9f9af4d4f553aa87.gif","duration":3541.16,"title":"Chariot: How Moving Company Ads Actually Work + our Ads &amp; Marketing Platform","description":"We did a short, informal walkthrough of the new Chariot Ads & Marketing Platform with live Q&A on Friday.\n\nIf you run ads — or are thinking about it — this is worth a watch.  In the recording, we cover:\n- The differences between Google & Meta ad types (LSAs, Search, PMax, Meta, retargeting)\n- How movers can actually attribute leads and customers to ads\n- Dynamic Number Insertion (DNI) and why it unlocks better call attribution\n- How offline conversions work (sending real booked revenue back to Google/Meta)\n- Why optimizing ads for revenue, not just leads, usually drives higher ROI\n- Pros and cons of bidding on “branded search” \n- How Chariot handles attribution + offline conversions with ~5–10 minutes of setup\n- How to launch revenue-optimized ads through Chariot – or help your favorite agency do it – with real mover examples"}