{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c8ebd5065a9c40819df9799b46109993\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c8ebd5065a9c40819df9799b46109993-6fa7f7f284764eb1.gif","duration":363.844,"title":"Improving Conversion Rates for Air Pitch Football Store","description":"Hi Mike, in this video, I dive into how we can boost conversions on your store by addressing areas of friction. I noticed that your current conversion rate is likely low, and we have two types of visitors: those familiar with your product and those who are not. I recommend enhancing your homepage by improving the hero image, clearly explaining what the product is, and restructuring the layout to better guide visitors. Additionally, I suggest moving testimonials and the 'why' section higher up the page to build credibility. Let's implement these changes to potentially improve your bounce rate and overall conversions."}