{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c989b08e7d4e49b8850759b0100802b8\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c989b08e7d4e49b8850759b0100802b8-6af401f29af46c5a.gif","duration":1591.101,"title":"Journey of a New Lead","description":"This Loom explains how new seller leads are created, routed, and reset through a system built on top of GHL and a separate backend. Leads can be created via a webhook or form, or through a create contact button, which causes different workflow paths (00A vs 00B) and impacts whether drip messaging runs. It details how duplicate property addresses are linked, how lead sources are standardized via a custom dropdown field, and how stage and seller status are tracked with tags and webhooks that create or update opportunities. The workflow clears existing call system and tags, disables D and D channels as needed, and sets up call priorities and routing behavior based on whether reps routed the lead automatically or manually, including logic for the no routing tag. It ends by tracing the full journey of a new lead from creation through backend updates, call system setup, drips, and rep outreach."}