{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/c98f948720194f69bdd1f67ce5c89e30\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/c98f948720194f69bdd1f67ce5c89e30-eea68f04018742f9.gif","duration":36.166,"title":"Introducing Fallout Rate KPI","description":"This Loom introduces a new KPI called fallout rate for contracts that go from under contract to dead lead. The fallout rate counts properties you had under contract that ended up falling into dead lead. The speaker notes this as an example of one property that moved from under contract. They explain that these dropped contracts will be measured and tracked using this new KPI."}