{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ca8f868e7652431a9ed0ac3a3438f06c\" frameborder=\"0\" width=\"1872\" height=\"1404\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1404,"width":1872,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1404,"thumbnail_width":1872,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ca8f868e7652431a9ed0ac3a3438f06c-10043b49644b6bf0.gif","duration":1077.538,"title":"TDM Oils - How to Fix the Tulisa Buying Journey","description":"This Loom reviews Tulisa’s CR audit and proposes a conversion-focused redesign to improve buying decisions. Alex explains that the main opportunity is not more traffic but reducing hesitation caused by the site being more educational than commercially guided, especially in the homepage, collection page, and product page. Key fixes include prioritizing intent-based paths on the homepage, adding a simple decision framework on the collection page so visitors choose between different strengths and sizes faster, and moving size and strength guidance plus objection handling near the add to cart area on the product page. The concept also targets higher value by recommending options like the duo and pairing to reach the free shipping threshold of 68 compared to 97."}