{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ca98ab84b9134614915781bfe60568dc\" frameborder=\"0\" width=\"1918\" height=\"1438\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1438,"width":1918,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1438,"thumbnail_width":1918,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ca98ab84b9134614915781bfe60568dc-ec219bfa49ffffd2.gif","duration":82.262,"title":"Activating Your Black Friday and Cyber Monday Campaigns on WhatsApp 📱","description":"In this guide, I’m excited to show you how to effectively activate your Black Friday and Cyber Monday campaigns on WhatsApp, a channel with over 90% open rates and incredible reactivity during peak moments. We’ll cover the essentials, including checking your technicians, your opt-in strategy, and teaser campaigns, before moving through key stages like the early access kickoff and closing with the main day. I’ll share concrete examples that worked for clients last year, along with simple ideas you can replicate based on your segments. There’s even a section for those who don’t run Black Friday promotions, offering alternative tested campaigns. If you have any questions, your CSM is here to support you, so let’s get started!"}