{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/cae1242e9832471da3cf0bd2701df75d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/cae1242e9832471da3cf0bd2701df75d-de42d88ccc8a217d.gif","duration":195.755,"title":"How SoftProof Streamlined a Photo Shoot","description":"This Loom explains the thought process and workflow behind creating SoftProof for launching a custom merge drop for Indie games. The author used Mesh to handle campaign creation including lifestyle photos, aiming to feel like hiring a design agency and to enable feedback before the final shoot by uploading up to 20 reference photos and brand assets such as actual t-shirts for higher fidelity. Mel generates a campaign brief and promo video script, then provides initial two reference images for feedback that informs the final ten images and final clip. The author noted they ran out of credits, though they would still have tweaked some elements."}