{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/cb7b655f4cbc48b99c943f693c886379\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/cb7b655f4cbc48b99c943f693c886379-4d8d070815c7d557.gif","duration":257.088,"title":"ABU Uniform Brand Strategy for Social Media","description":"This Loom presents ABU’s social media brand strategy for basic uniforms, centered on positioning the brand around comfort, durability, and confidence. The speaker defines a brand promise of designed to feel better, made to last longer, and aligns audience needs across parents, schools, and students using four pillars: comfort, confidence, quality, and ease. They outline a reassuring, simple, clean, elevated, and caring brand voice and recommend neutral visuals with real school moments, using TikTok for relatability and Instagram for more polished, product-focused storytelling. Four recurring content ideas are proposed, including Day in My Uniform, Get Ready With Me, School Edition, Comfort Testimonials, and Expectation vs. Reality, supported by the campaign Better in Basics, Real Routines, Real Comfort, and Real Confidence. Success will be measured through views and reach, engagement rate, sales and shares, plus completion rate and follower growth."}