{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/cbf28c51b2cb458a9eb5f0fb9e39632b\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/cbf28c51b2cb458a9eb5f0fb9e39632b-847b8f75b028620a.gif","duration":1132.224,"title":"Reactivate Clients for Easy SMS Bookings","description":"This Loom explains why reactivation campaigns are an effective, inexpensive way to generate bookings by texting warm or previously engaged leads instead of cold audiences. It describes an automation approach where leads are nurtured for about seven days, then left alone for about 30 days, and reactivated with current special offers via a “special offers” link that leads to low-friction booking and deposit payment. The recommended sequence for lapsed one to three visits is a “We Miss You” text on day one, an offer on day three, and a friendly last call on day six, with reminders to avoid unprofitable loss-leader deals and to follow strict cold SMS permission laws in the US and other countries. It also stresses collecting deposits automatically, and notes offers can be static or special promotions for specific groups."}