{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/cc5292fe3f544324ba744e0bcc8af5ad\" frameborder=\"0\" width=\"1362\" height=\"1021\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1021,"width":1362,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1021,"thumbnail_width":1362,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/cc5292fe3f544324ba744e0bcc8af5ad-ba8d39df537b3d77.gif","duration":408.9888,"title":"B2C | Fitness First address a website glitch | The Verdict","description":"In this video, I discuss a recent email from Fitness First, a UK gym, that attempts to address a website glitch by offering two months at half price. I highlight the importance of understanding audience relevance, as I found the email confusing and assumptive since I'm not an active member. While I appreciate the email's design, I believe the messaging could have been more aligned with the audience's needs. I scored the email a six out of ten, noting that it could have been more effective if targeted to warmer leads. No specific action was requested from viewers, but I encourage a deeper consideration of audience segmentation in email marketing."}