{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/cc5920806fc44463938d77884b4a4bc0\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/cc5920806fc44463938d77884b4a4bc0-dd76f41c89779598.gif","duration":304.095,"title":"Explore","description":"This Loom explains how to use the Explore page to rank and compare customer segments for any brand using credit card transactions, plus mobile visitation and social media following. It shows brand analysis at category and brand levels, including revenue share, percent purchase or penetration rate, average yearly spend, and frequency, using an example where Lululemon’s ultra-wealthy families account for 24 percent of dollars versus 9.6 percent of population. The analysis can be localized to regions, states, DMAs, and specific areas like Cincinnati and Ohio, and compared against competitors such as All Y o g a. It also describes using the top 10 segments to activate a campaign and to map segment concentration by zip code and further refine to the CVG level."}