{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ccbde3e27a224c4f954014bcea0d0cf6\" frameborder=\"0\" width=\"1440\" height=\"1080\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1080,"width":1440,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1080,"thumbnail_width":1440,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ccbde3e27a224c4f954014bcea0d0cf6-00001.gif","duration":229.346,"title":"How to Adapt a Sales Approach for Non-Profit Campaigns","description":"In this video, I address Rachel's question about adapting a sales approach for non-profit campaigns. Rachel works in a non-profit organization and wants to know if there is a campaign format that would work for them, even without a sales or donation invitation phase. I suggest two approaches: theming the content based on relevant summer events and creating regular content buckets for social media posts. These strategies simplify the content creation process and ensure a consistent flow of engaging content. No action is requested from the viewers in this video."}