{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ce1ffe7613684f2ebf0bd1fb110b615c\" frameborder=\"0\" width=\"1660\" height=\"1245\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1245,"width":1660,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1245,"thumbnail_width":1660,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ce1ffe7613684f2ebf0bd1fb110b615c-8be88a448ddaab1e.gif","duration":596.363,"title":"SharePoints Forecast Update 091626","description":"This Loom updates pacing and forecasting for the rest of a political year, focusing especially on expected declines in October. The author says Q3 declined slightly last week, losing two-tenths of a point, and September is expected to continue falling due to political displacement, with the estimate raised by three-tenths to minus 13.1 and the quarter finishing about down 9 percent. October is forecast to drop another 11-plus points, with the estimate raised to minus 20.21.5, while November is raised to minus 9.4 and December lowered to minus 7.5, aiming for some improvement if October money shifts. They note fourth quarter is about 60 percent booked, with 15 to 20 points expected between now and October 1, and advise adjusting political pricing targets as markets cancel and move."}