{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/cecc4c4020a447a982e5ea02fc62fdd6\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/cecc4c4020a447a982e5ea02fc62fdd6-42b511136c628aff.gif","duration":871.767,"title":"Offer Mindset","description":"This Loom explains how to create marketing offers without devaluing a premium med spa or appearing to be a Groupon clinic. It argues that relying on small discounts or free consultations often yields expensive appointments, while “unicorn offers” combine multiple treatments into a differentiated package rather than selling individual commodities like Botox or IPL. The speaker uses an example “Forever Young Injection Package” valued around 350 offered for 97, and cites one client achieving a 10x return on ad spend, with results that can attract both bargain hunters and high-end patients. The Loom also emphasizes that offer performance depends on context like ad creative and reputation, since people will check Google reviews and other social proof before booking."}