{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/cf96b1994db840bc836c37f5de68da16\" frameborder=\"0\" width=\"2302\" height=\"1726\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1726,"width":2302,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1726,"thumbnail_width":2302,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/cf96b1994db840bc836c37f5de68da16-f2d27e3205ba383a.gif","duration":2170.831,"title":"High Converting Fixes for Your Shopify Store","description":"This Loom reviews Christina’s website conversion issues and the biggest opportunities to improve sales, focusing most on the product page. The presenter says the collection page is currently a simple grid and is not helping shoppers decide, which reduces product page conversion chances by up to 22%. On the product page, they identify two conversion killers: the California Proposition 65 warning placement and surprise shipping calculated at checkout, along with suggestions to simplify the warning and change shipping messaging. They also recommend adding stronger decision support on the homepage and product page, including clearer benefits, gifting options, and a quiz to match scents to “moments,” aiming for a potential 3 to 4% conversion rate."}