{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d070e4eecbac42009c5b716871b5ead6\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d070e4eecbac42009c5b716871b5ead6-b3b80b278c0aa3cd.gif","duration":402.133333,"title":"The Silver Beatle Audit","description":"This Loom explains how to fix revenue loss from missed email capture and abandoned buyers on a storefront. It claims 38% of the catalog is sold out (27 of 71 pieces) and that visitors who do not buy the same day leave and cannot be reached again, estimating an average person forgets after about two hours. The speaker says the site effectively converts 0% because the only email capture is an unchecked checkout checkbox. They recommend adding a pop-up to convert 3 to 8% into subscribers, a back in stock email alert for sold out items, and a welcome email sequence, noting email averages $42 return for every $1 spent and that 500 email subscribers can outperform 3,000 Instagram followers."}