{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d1124447def747eb8fd0aa9274607551\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d1124447def747eb8fd0aa9274607551-faf80178dd32634f.gif","duration":105.753,"title":"Marketing Suite: Segments","description":"In this video, I walk you through the important segments for our email campaigns, focusing on the buyers for upcoming and past events. We have various lists, including potential buyers and custom segments that you can create by uploading a CSV or using data-driven criteria. For example, you might want to target ticket purchasers for specific events, like the Beatles. Please make sure to review these segments and prepare your lists for outreach. We'll cover the waitlist and on-sale alert lists in another video."}