{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d1a868fa9e8f42f792652a611d8e2cc3\" frameborder=\"0\" width=\"1904\" height=\"1428\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1428,"width":1904,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1428,"thumbnail_width":1904,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d1a868fa9e8f42f792652a611d8e2cc3-e5e6dae318c2619b.gif","duration":217.553,"title":"Cutting Cost Per Qualified Call: Strategies That Work! 📞","description":"In this video, I share how I significantly reduced my cost per qualified call from $371 to $283 in January, and then to around $296 in February, while spending less on ads overall. I explain my strategy of optimizing for qualified booked calls instead of just leads, and the importance of incorporating remarketing into my campaigns. I also emphasize the effectiveness of using a CBO approach with a variety of static creatives to find the best-performing ads. If you're looking to improve your results, I recommend testing these strategies in your own campaigns."}