{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d1cb55510c8745e88cc53b0c8673c345\" frameborder=\"0\" width=\"1600\" height=\"1200\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1200,"width":1600,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1200,"thumbnail_width":1600,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d1cb55510c8745e88cc53b0c8673c345-1698743992333.gif","duration":995.7300000000013,"title":"Financial Model 2 - Gross Margin &amp; Unit Economics","description":"In this video, I explain the concept of Cost of Goods Sold (COGS) and its importance in every business, regardless of the industry. I discuss the different components of COGS, including variable costs, infrastructure, content, and customer success. I also emphasize the need to tie COGS to revenue and different revenue streams to understand profitability. Additionally, I touch on unit economics, lifetime value, and cost of acquisition, providing insights on how to calculate and analyze these metrics. Watch this video to gain a comprehensive understanding of COGS and its significance in running a successful business."}